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ben-elowitz copy Ben Elowitz, President
Ben is the President of Wetpaint, a company that is revolutionizing media with its expertise in social publishing. The company—cofounded by Ben—attracts more than 12 million unique visitors monthly to its Wetpaint Entertainment media property, which offers audiences their daily fix of entertainment and celebrity news. Ben is a thought leader in the media industry and the author of Media Success (an invitation-only newsletter for digital leaders) and Digital Quarters, a blog about the future of digital media and the steps the publishing industry must take to reach new heights. His work has been featured on CNNMoneyTechCrunchAll Things DThe Huffington PostForbes, Fortune, and CNBC.com, among others. Prior Wetpaint, Ben co-founded Blue Nile (NILE), the largest online retailer of luxury goods; and was an early employee at Fatbrain.com (FATB), an ecommerce company that went public in 1998 and was sold to Barnes & Noble in 1999. Ben holds a B.S. in Electrical Engineering/Computer Science and a B.A. in Applied Mathematics from the University of California, Berkeley. He is an angel investor in a number of media, e-commerce, and device companies and is a frequent conference speaker on digital media, social content, and entrepreneurship.
rob-grady copy Rob Grady, COO
Rob is responsible for the development and deployment of the Wetpaint platform and properties such as Wetpaint Entertainment. His career experience spans from early-stage startups to large consumer-branded companies, all of them focused on building great consumer products and experiences. Prior to Wetpaint, Rob spent seven years with Starbucks, where he was Vice President, Global Beverage, and Director of New Ventures for Starbucks’ U.S. operations. Earlier in his career, Rob worked in marketing for RealNetworks, the pioneer in Internet audio and video, where he led the product management team behind the RealPlayer, the most popular media player in the early years of the web. He also led the development and branding of the first media subscription business on the internet, RealNetworks’ SuperPass and GoldPass. Rob, who began his career at Procter & Gamble, holds an undergraduate degree in Economics from Harvard College and an MBA from Stanford University.
rosie copy
Rosie Amodio, Editorial Director
Rosie sets the content strategy, editorial standards and voice and tone for Wetpaint. She also leads content innovation. Rosie was Creative Director, Marketing and Digital for Tommy Hilfiger, North America. She also spent more than five years at Time Inc with most of her tenure as editor of InStyle.com, overseeing the website, social media properties, e-commerce, mobile and product. At XO Group Inc (formerly The Knot), Rosie was Vice President, Editorial. She also held senior positions at various media brands such as Marie Claire, Maxim and Cosmopolitan. Rosie graduated with a B.A in Journalism and Italian Literature from New York University.
michael-howell copy Michael Howell, Co-Founder and VP, Social and Audience Development
Michael joined Wetpaint in early 2005 as part of its founding management team. During his tenure with the company, he has led the audience development, analytics, publishing, customer service, and corporate strategy groups. In his current role as Vice President of Social and Audience Development, he is responsible for setting strategy and overseeing operations for Wetpaint audience development and content distribution. He is the chief designer and driving force behind Wetpaint’s social media strategy and patent-pending Social Distribution System. A data scientist at heart, Michael takes an analytical approach to driving breakthrough results. Prior to joining Wetpaint, Michael was a management consultant at Lake Partners where he specialized in analytics-driven strategic consulting. Michael holds a B.Sc. in Economics with honors from the London School of Economics and Political Science.