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The latest media coverage of Wetpaint and Wetpaint Entertainment, news releases, and additional materials, such as logos, are below. You will also find industry events we will be speaking at or attending. For more company information, please read our About page. If you’re a member of the media or analyst community and would like additional information on Wetpaint or Wetpaint Entertainment, please contact pr@wetpaint.com.

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In the News

Viggle Acquires Wetpaint
- Wall Street Journal: Viggle acquires Wetpaint
- AllThingsD: Viggle Tries to Bulk Up its Social TV Business By Buying Wetpaint
- Geekwire: Social TV startup Wetpaint acquired by Viggle for $30M
- Xconomy: Wetpaint Acquired by Viggle for $30M
- VentureBeat: Social TV startup Viggle buys Wetpaint for $30M 
- Seattle Times: Seattle’s Wetpaint sold to Viggle
- Multichannel News: Viggle Splashes out $30M for Wetpaint
- Digital TV Europe: Viggle buys entertainment site Wetpaint
- Mobile Marketing Watch: Viggle Confirms Acquisition of Wetpaint
- Venture Capital Post: TV startup Viggle picks up Seattle’s Wetpaint for $30M

Introducing the Social-TV Ecosystem Chart 2.0
Wetpaint named as key company providing audiences with social content discovery in Ad Age (July 19, 2013)

Wetpaint Starts Licensing its Facebook-Based Media Distribution Tech
Profile of Wetpaint in Xconomy (October 19, 2012)

Celebrity Site Wetpaint Shows How Media Can Profit From Facebook
Profile of Wetpaint in Ad Age (October 18, 2012)

How to Boost Your Facebook Traffic: Tips and Tricks From Wetpaint
Interview with Wetpaint CEO Ben Elowitz in All Things D (October 18, 2012)

Facebook: The personalization engine for all of the Web
Guest post by Wetpaint Product Development Leader Alex Weinstein in GeekWire (September 24, 2012)

Pop went the social media bubble. Now what?
Comments by Wetpaint CEO Ben Elowitz in FORTUNE (August 16, 2012)

Facebook Search Will Be Better than Google (5% of the Time).
Guest post by Wetpaint CEO Ben Elowitz in Advertising Age (August 6,2012)

36 of tech’s most powerful disruptors.
Wetpaint CEO Ben Elowitz featured in FORTUNE (July 31, 2012)

Trying to work with Facebook? Good luck.
Wetpaint CEO Ben Elowitz quoted multiple times in FORTUNE (July 17, 2012)

How Facebook Becomes the Biggest Player In Advertising’s $540 Billion World
Guest post by Wetpaint CEO Ben Elowitz in Advertising Age (June 29, 2012)

UNBALANCED: Facebook Captures 14 Percent Of Our Online Attention But Only 4 Percent Of Ad Spending Online
Guest post by Wetpaint CEO Ben Elowitz in Business Insider (June 27, 2012)

Search and Social: How The Two Will Soon Become One
Guest post by Wetpaint CEO Ben Elowitz in TechCrunch (June 17, 2012)

Frictionless Web: Social Readers And Seamless Sharing
Comments by Wetpaint COO Rob Grady on The Kojo Nnamdi Radio Show (June 12, 2012)

Wetpaint #2 in Top 100 Seattle Startup list
StartupCity (June 1, 2012)

Forget about ‘content management’–and focus on ‘audience development’
Guest post by Wetpaint CEO Ben Elowitz in paidContent (May 31, 2012)

What to Expect When Facebook Is Expecting: Five Predictions for Facebook’s First Public Year
Guest post by Wetpaint CEO Ben Elowitz in All Things D (May 16, 2012)

How to save social readers from extinction
Comments by Wetpaint COO Rob Grady in FORTUNE (May 14, 2012)

Content Is No Longer King
Guest post by Wetpaint CEO Ben Elowitz in All Things D (May 7, 2012)

Highlights from Adweek’s NexTech @DCNF
Wetpaint CEO Ben Elowitz quoted from his panel appearance at Adweek NexTech (May 2, 2012)

All the celeb gossip that’s fit to print: Wetpaint tops 10M visitors
GeekWire (April 4, 2012)

If You Think “Social” Means Viral, You’ve Got It All Wrong
Guest post by Wetpaint CEO Ben Elowitz in All Things D (March 29, 2012)

Power Rangers: Adweek’s SXSWi Portrait Gallery
Wetpaint COO Rob Grady and CEO Ben Elowitz in Adweek (March 19, 2012)

Rebooting Media: What a Think Tank on the Social Web Discovered
Guest post by Wetpaint CEO Ben Elowitz in Forbes (February 28, 2012)

How To Use Facebook’s Open Graph To Build Your Business
Guest post by Wetpaint CEO Ben Elowitz in paidContent (February 9, 2012)

Has Social Media Made Search-Driven Publishing Less Relevant?
Wetpaint COO Rob Grady quoted several times in AdWeek (February 6, 2012)

Facebook’s F8 Changes Boost Traffic To Media Sites
Comprehensive Wetpaint analysis in All Facebook (January 30, 2012)

How to get the most out of Facebook’s new Timeline Apps
Wetpaint mention in FoxNews.com (January 28, 2012)

Google Search Plus Your World: An Offer You Can’t Refuse
Guest post by Wetpaint CEO Ben Elowitz in Xconomy (January 26, 2012)

Open Graph apps: what’s there, what’s next
Inside Facebook (January 24, 2012)

Facebook’s ‘Like’ button gets new friends: ‘LOVE!’ ‘BOO!’ ‘OMG!’ and many more
GeekWire (January 19, 2012)

Facebook’s ‘Like’ button gets new friends: ‘LOVE!’ ‘BOO!’ ‘OMG!’ and many more
MSNBC repost of GeekWire article (January 19, 2012)

With Facebook, show your ‘love’ or ‘eww’ on Wetpaint
TechFlash (January 19, 2012)

Inside Forbes: How Our 94-Year-Old Brand Engages and Finds Success in a Social World
Several comments by Wetpaint CEO Ben Elowitz in Forbes (January 17, 2012)

You Can’t Spell Media Without “Me”
Guest post by Wetpaint CEO Ben Elowitz in TechCrunch (January 8, 2012)

Infographic: Facebook Has 95% Market Share in U.S.
Social web data and commentary by Wetpaint CEO Ben Elowitz in AllFacebook.com (December 21, 2011)

Chart of the Day: Facebook Owns 95% Of Social Networking Time
Social web data and commentary by Wetpaint CEO Ben Elowitz in Business Insider (December 20, 2011)

With Siri TV, Apple Will Dismantle the TV Networks
Guest post by Wetpaint CEO Ben Elowitz in All Things D (December 15, 2011)

Morning Radar: Steve Jobs is ‘most fascinating’ of 2011; Cheezburger’s latest; Big Fish; Wetpaint and more
GeekWire (December 15, 2011)

6 lessons for the key players in new media
Guest post by Wetpaint CEO Ben Elowitz in FORTUNE (November 2, 2011)

Why we’re not using Google+ to reach consumers, so far
Guest post by Wetpaint CEO Ben Elowitz in GeekWire (October 26, 2011)

Questions for: Wetpaint.com Co-Founder and CEO Ben Elowitz
TechFlash (October 15, 2011)

Wetpaint iPhone App Feeds Celeb-Watching Guilty Pleasures
GeekWire (September 29, 2011)

How The Social Web Has Rewired The Digital World From The Ground Up
Guest post by Wetpaint CEO Ben Elowitz in paidContent (September 26, 2011)

Rewind: Ben Elowitz, Wetpaint CEO, on building a new type of media company
GeekWire (September 23, 2011)

Facebook Boldly Annexes the Web
Guest post by Wetpaint CEO Ben Elowitz in All Things D (September 22, 2011)

Xconomist of the Week: Ben Elowitz Goes Deep with TV Gossip, Maps the Future of Media
Interview of Wetpaint CEO Ben Elowitz in Xconomy (September 22, 2011)

A pretty cool Facebook app
Mention of Wetpaint Entertainment in USA Today (September 22, 2011)

Washington Post Social Reader: Editors’ note
Mention of Wetpaint Entertainment in The Washington Post (September 22, 2011)

Mark Zuckerberg: F8 brings major updates to Facebook
Mention of research by Wetpaint CEO Ben Elowitz in The Christian Science Monitor (September 22, 2011)

GeekWire Radio: Windows 8, iPhone 5, tablets on a plane, and making TV more social
Interview of Wetpaint CEO Ben Elowitz on GeekWire Radio (September 17, 2011)

Are You a Media Company or a Technology Company?
Guest post by Wetpaint CEO Ben Elowitz in All Things D (September 1, 2011)

Prediction: Facebook Will Enter the Search Market Next Year
Guest post by Wetpaint CEO Ben Elowitz in TechCrunch (August 26, 2011)

Google’s nagging media problem
Guest post by Wetpaint CEO Ben Elowitz in FORTUNE (August 24, 2011)

Is Google suffering from Microsoft Syndrome?
Guest post by Wetpaint CEO Ben Elowitz in FORTUNE (August 4, 2011)

Daily Style Phile: The Hard-Partying Guidos & Guidettes Of Jersey Shore
Guest post by Wetpaint Entertainment editors in Guest of a Guest (August 4, 2011)

There Will Be Two Internets. Or, What You Really Need to Know About Google+
Wetpaint CEO Ben Elowitz is quoted in TIME (July 6, 2011)

Social Media, Search & a Shrinking Web
Interview with Wetpaint CEO Ben Elowitz in WebProNews (July 3, 2011)

Four things Google needs to do to beat Facebook on the social web
Guest post by Wetpaint CEO Ben Elowitz in FORTUNE (June 24, 2011)

Chart of the Day: Facebook’s Unbelievable Effect on the Rest of the Web
Chart by Wetpaint CEO Ben Elowitz in Business Insider (June 24, 2011)

The Web is Shrinking, Now What?
Guest post by Wetpaint CEO Ben Elowitz in All Things D (June 23, 2011)

How Facebook Can Put Google Out of Business
Guest post by Wetpaint CEO Ben Elowitz in TechCrunch (June 3, 2011)

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News Releases

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We Were There!


DLD Burda Conference
November 20th — Munich
Wetpaint CEO Ben Elowitz attended as a guest speaker

Fortune Brainstorm TECH
July 22-24, 2013 – Aspen, CO
Wetpaint CEO Ben Elowitz attended

The Wall Street Journal’s D: All Things Digital
May 28-30, 2013 – Rancho Palos Verdes, CA
Wetpaint CEO Ben Elowitz and COO Rob Grady attended

All Things D: Dive Into Mobile
April 15-16 — New York City
Wetpaint Sr. Director, Technology and Product, Alex Weinstein attended

SXSW Interactive
March 8-12, 2013 – Austin, TX
Wetpaint COO Rob Grady attended

Dive into Media
February 11-12, 2013 – Dana Point, CA
Wetpaint CEO Ben Elowitz and COO Rob Grady attended

DLD 2013
January 20-22, 2013 – Munich
Wetpaint CEO Ben Elowitz attended

All Things D: Dive Into Mobile
October 29-30, 2012 – New York City
Wetpaint COO Rob Grady attended

The Lobby
October 24-26, 2012
Wetpaint CEO Ben Elowitz attended

DLD Tel Aviv Festival
October 21-24, 2012 – Tel Aviv
Wetpaint COO Rob Grady was on a panel and VP Mike Howell attended

The Grill Conference
October 1-2, 2012 – Los Angeles
Wetpaint COO Rob Grady and SVP Chris Kollas attended

Fortune Brainstorm TECH
July 16-18, 2012 – Aspen, CO
Wetpaint CEO Ben Elowitz participated on a panel titled “The Business of Social”
COO Rob Grady attended

View All Past Events >