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Wetpaint Mission and Core Values

Our mission is to revolutionize media.

Our vision is to become the leader in the media industry with the most coveted and profitable brands, driven by our playbook and technology engine, renowned talent development program and culture of continuous revolution.

Wetpaint core values shape our culture and guide our actions. They are a set of beliefs about what we all deem important and they define how we work and behave with each other on a daily basis. Below are the six critical values that best represent who we are.

We are obsessively results–focused.

We are driven to achieve more.
We give our full selves in everything we do.
Ordinary won’t do. We always look for an edge.

We take risks to make bold new things happen.

We think creatively and audaciously.
We understand that failure is OK if we learn from it.
We embrace the best ideas, big and small.

We have a culture of autonomy.

We all contribute to setting our destiny.
We hire and then empower talented, driven people.
We choose accountability over blame, excuses, and apathy.

We invest in ourselves and each other.

We actively give and receive feedback.
We celebrate our successes and laugh our butts off.

We tell it like it is.

We take advantage of different perspectives.
We are active listeners.
We assume positive intent.
We don’t tolerate “us vs. them” within our team.

We seek significance in our worklife.

We support flexibility whenever possible.
We actively support our local communities.