Free iOS Application Offers New Functionality and Lets Users Keep Up on All the News about Their Favorite TV Shows Anywhere and Anytime

Seattle, WA – September 29, 2011 – Wetpaint, a next-generation media company, today announced that itsWetpaint Entertainment iPhone application is now available. The new application lets users choose which of 26 popular TV shows they want to follow and then sends them in-depth coverage on just those shows, including exclusive interviews, photo galleries, spoilers, fashion advice, and more. In addition, the application lets users easily spread the news they get on the app to friends via Facebook, Twitter, text message, and email. The new iPhone app can be downloaded for free from the Apple iPhone Apps Store. Screenshots of the app can also be found here on the Wetpaint website.

“We quickly discovered that our audience wanted to access all the news on their guilty-pleasure TV shows wherever there were, not just when they were behind a computer. Now they get everything they want on the go,” said Mike Howell, Co-Founder and Vice President, Social Distribution and Analytics, at Wetpaint. “Our new iPhone app not only allows this easy access, but also gives them many ways to connect with their friends by sharing the amusing news they are getting from Wetpaint Entertainment.”

Wetpaint Entertainment already attracts more than three million unique visitors and 15 million page views monthly to its website; and has over a million Facebook fans. It covers TV shows such as Glee, Dancing with the Stars, Grey’s Anatomy, The Bachelor, Jersey Shore, Vampire Diaries and Gossip Girl among many more. The iPhone app announcement helps mark the one-year anniversary of the media property, which Wetpaint is celebrating with a major event in New York City on October 5.

About Wetpaint

Wetpaint is a next-generation media company that uses its proprietary state-of-the-art technologies and expertise in social media to drive and monetize audiences. The company is creating a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than three million unique visitors and 15 million page views monthly. It also has over a million Facebook fans. Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by Accel Partners, the investors behind Facebook and Groupon.

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Gaby Adam
By the Sea Communications
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