Premium Entertainment focus around TV for young women is attracting advertisers and fans alike
Seattle, WA – February 16th, 2011 – Wetpaint today announced momentum in its new Wetpaint Entertainment business in the key areas of audience growth and advertising. Just five months after the launch of the new Wetpaint.com, Wetpaint Entertainment has grown its monthly unique users to over two million, more than doubling its traffic in the month from December 2010 to January 2011. Wetpaint’s proprietary real-time editorial technology platform predicts which topics are the most interesting to specific audiences, enabling its editorial team to create high quality content for young women. With more than 900,000 Facebook fans, 90% of whom are women, a comScore index of over 400 for 18-24 year old women, and content created and selected hourly by the Wetpaint team of editors and celebrity bloggers, Wetpaint Entertainment delivers more than 2-5 times the engagement seen on comparable entertainment sites.
Wetpaint also announced that it has inked a deal with the Alloy Digital Network, a leading distributed media content and advertising platform, reaching the largest concentration of millennials online. The Alloy Digital Network is ranked #1 in its category two years running, according to comScore. As a member of the Alloy Digital Network, Wetpaint works closely with Alloy to place appropriate and targeted advertising across its site.
“Wetpaint is building the next publishing platform for the internet – focused on timely, high quality, relevant information,” said Bill Wilson, EVP Townsquare Media, former AOL Media President and strategic advisor to Wetpaint.com. “Many companies are working to crack this nut, but the approach that Wetpaint is taking stands head and shoulders above the rest, as their results in such a short time attest.”
“Wetpaint Entertainment has demonstrated the ability to grow a network based on the social graph of entertainment content that drives today’s youth,” said Ben Elowitz, CEO and Founder, Wetpaint. “Our focus continues to be on creating a new publishing model that scales for the Facebook generation. Wetpaint Entertainment is our first network using this new model and we could not be happier with the results and believe we are poised for outstanding growth in 2011.”
Wetpaint.com features a mix of exclusive content including talent interviews, behind-the-scenes scoops, fashion advice from celebrity designer Whitney Port, exclusive blogging from former Bachelor contestant Tenley Molzan, and more. Wetpaint editors scour the Web, social networks, and forums to uncover the hottest and latest news for fans. The sites provide episode recaps, spoilers, character and actor bios, and more for popular shows such as American Idol, Glee, Jersey Shore, The Bachelor and Kourtney & Kim Take New York. Wetpaint plans on covering additional TV shows with each television season.
Wetpaint is a web publisher specializing in scalable content platforms. Wetpaint Entertainment is a new online destination that is custom-tailored for young women who love TV and fashion, and provides a rich, real-time and socially connected experience. Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by top-tier investors Accel Partners, Trinity Ventures, Frazier Technology Ventures, and DAG Ventures.